The motorcycle has been under the same criticism and passive dislike accorded the ‘safety’ in the first few years of its existence.  This feeling, no doubt has been intensified by the efforts of a lot of well-meaning persons who imagined that anything that would turn over in the shape of a motor was good enough to put on an ordinary bicycle and then label it a motorcycle.  This was sold with high-sounding promises, and when it failed to ‘make good’, the uninitiated public immediately put all motorcycles in the same class.  It is only fair to say the above class of manufacturers fully recognized the wonderful future of the motorbicycle, but erred in not giving to their product the skill and thought and capital necessary to produce such a machine as would be satisfactory in the hands of a novice.  Some manufacturers have made the mistake of building a machine which gave good results when handled by factory experts, but failed when put in the hands of the ordinary rider. 

The author of the preceding paragraph went on to say that the public had closely monitored “improvements” to the first machines and that, “the motorcycle boom is close at hand”.    

The low running cost, the freedom from repairs, the time saved in business hours, all tend toward placing the motorcycle in the position it will surely soon occupy, viz., the most popular motor vehicle.  The whole keynote of the future of the motorcycle business lies in the fact that THE MOTOR DOES THE WORK.  A large proportion of the bicycle riders bought bicycles under protest because it was the FAD, but they never really enjoyed it.  The motorcycle offers a method of conveyance easy enough to suit the most fastidious…

Several ideas were discussed in the article on how to stimulate the public’s interest in motorcycles and to boost the sales at the dealerships. 

First give more attention to educating the public as to the possibilities of the motorcycle.  Second, organize endurance contests and patronize all kinds of amateur motorcycle contests designed to show the reliability of the machine, leaving speed contests to the professionals.  Third, suggest the formation of clubs wherever feasible and see that the motorcycle is represented at all public fairs, rural race meets, etc.  Fourth, turn out motorcycles with nothing but thoroughly tested devices on them.  Fifth, do away with special equipment that cannot be replaced or repaired at any ordinary shop.  Sixth, if possible, the motorcycle manufacturers should have a show of their own, instead of being sandwiched in an automobile show.  – The Motor Way.  April 1905.

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